Thank you so much for the work your WordPress development agency did on our new United Way website. We all absolutely love it and are so grateful that we will be able to showcase our work — and the work of our community partners — through such a beautiful WordPress website. We look forward to working with your WordPress website design company in the near future. Thank you again.
If you’ve ever struggled to use a slow website, you probably understand the value of speed.
However, not all WordPress websites operate the same way. As such, each site requires different settings and tools to help it run at maximum performance. This process of tailoring these settings to suit your unique site is called WordPress speed optimization – and it can be vital. Studies show that your conversion rates decrease an average of 4.42 percent for each second of load time. Additionally, longer wait times can also hurt your page rankings.
Fortunately, you don’t have to be an expert to improve your website’s user experience. With FreshySites, you can nail WordPress speed optimization without lifting a finger. Our experts will analyze each feature of your site, and help you deliver lightning-fast performance.
FreshySites WordPress site speed optimization features
We use our cutting-edge technology and years of experience to deliver the best possible experience for your users.
Here are just a few of the ways we work to speed up your site.
Let’s break down these WordPress speed optimization features, so you can better understand the impact and benefits of each. We’ll walk you through the process of improving your WordPress website speed, using our best-practice methods backed by proven results.
A complete audit and optimization process
Most successful projects start with a plan. That’s why we take the time to understand your website as-is.
A thorough audit helps us understand what’s working for your site and what’s not. Once we’re familiar with your unique setup, we can start taking it to the next level with maximum efficiency.
Speed optimization custom to your WordPress website
We’ve built over 2,000 WordPress websites over the years. We understand that not all websites are built in a cookie-cutter fashion. Therefore the care of implementing speed improvements needs to be customized per website.
Testing and development work
Your website is unique. This means that typical WordPress speed optimization solutions might not always be right for your site.
As such, we also apply rigorous testing after our changes are in place.
- This helps us ensure that our services are customized specifically to meet your needs. We’ll put your page through countless speed tests. We’ll obsess over the changes in every metric, and find ways to improve them even more.
- Furthermore, we apply this approach to hosting as well. Our provider Pressable is one of the best in the business. We can take its lightning-fast features to the next level with the use of a Content Delivery Network (CDN).
- A CDN is a collection of servers in different geographical areas. Since physical distance from a server can impact load times, closer centers means faster speeds. By implementing a CDN, we can make sure that users are receiving your content from the nearest possible location.
- However, if you’re not interested in making that change, we’ll help you find an alternative solution. Our approach to WordPress speed optimization is focused on you. We’ll help you deliver your content as fast as possible on your own terms.
Reporting – both before and after WordPress speed optimization
We may take the process of speeding up your site off your hands, but that doesn’t mean you’ll be left in the dark. Our services include both the initial reports we covered earlier, as well as a final assessment. That way, you can see exactly what we’ve done to improve your page.
Not only do these records keep you informed, but they can also be valuable resources. We’re happy to explain any of the decisions we’ve made. Moreover, we can show you how much each change has contributed to your new speed.
That can help you make more informed decisions. For instance, let’s say we’ve replaced a third-party plugin. This has resulted in better loading times, but you would still prefer to use that program. Our reports can help you understand the resulting speed difference if you choose to re-download it.
Customized suggestions based on best practices
Technology changes every day. We can help your website keep up.
By tracking the newest developments in faster loading times, we can provide the most updated suggestions for your site.
Most recently, this has meant taking into account Google’s ‘Core Web Vitals’. These are the markers Google uses to measure a page’s user experience.
These metrics took on new importance for WordPress speed optimization recently. As of June 2021, Core Web Vitals are now a ranking factor. That means your site’s performance will directly impact how high it appears in a user’s Google search (or whether it shows up at all).
With this shift towards speed impacting your site as a whole, it’s more important than ever to keep an eye on these values. Our team can help you max out your score, and stay on top of any other changes in the coming days.
FYI: some things to know about WordPress speed optimization services
We understand that having control over your site’s appearance is important. However, speed has a greater effect on user experience than style. That is why we might make some changes to your site’s design to achieve top-tier performance.
For instance, poorly-coded themes can drag your site’s speed down. A beautiful front end does not imply an equally elegant hidden structure. You could be sacrificing usability and page rankings for the sake of looks.
In this case, we might suggest that you opt for a simpler and more lightweight solution. Alternatively, we might be able to customize a theme with only minor issues to make it more speed-efficient.
Of course, any of these changes could alter your site’s style. We understand that this might matter to you just as much as WordPress speed optimization. As such, we’ll encourage you to consider this possibility at the beginning of the process.
Our team does its best to provide you with elite WordPress speed optimization. However, it’s unlikely that your website is an unchanging entity. Therefore, any actions you take after we’ve implemented our solutions could impact your results.
For example, we might suggest that you use the ‘view more’ tag on blog posts and articles. This can speed up load times by only showing content to visitors as it’s needed. If you decide not to use this feature or remove it after the fact, your load times may dip.
The same applies to any new third-party programs you download after we’re done. A website’s speed is dynamic. As such, it will ebb and flow with your decisions as its owner. That’s why we’ll arm you with the best practices that can help your pages stay in top condition!
Improve your WordPress site speed
A faster site is just minutes away
A fast website is a subtle yet powerful asset.
Better speeds can improve the experience for users and boost your search rankings. Fortunately, our team at FreshySites can help improve your site’s performance with personalized suggestions.
On this page, we’ve shown you how we approach WordPress speed optimization with a holistic viewpoint. From rigorous initial testing to final customized suggestions, we’ll be right by your side for the fastest possible results. Our current clients are a testament to our ability to implement effective WordPress site speed optimization.
United Way of Broome County
FreshySites knows what they’re doing. I had an concept for a site but was still missing a lot of pieces. They worked with me to make it a reality. The site is clean and functions really well both on mobile and desktop. Once the site was built, they stuck by me and helped me make changes as I grew and had new ideas to add. Just an awesome team of people. Super quick responses and very helpful! I recommend all my friends and family to them. 100% worth it.
Love these guys! I work at a technology company and we often have to do business with the design team at FreshySites. They always do an amazing job and are always willing to answer any design concerns and questions that we have. We wouldn’t trust anyone else with our brand.
Let’s improve your WordPress site speed
Are you interested in learning more about FreshySites’ site speed services for WordPress? Consider reaching out to our team for a quote today!